Market

Physical location Without physical location
Flower market E-commerce
Fish market E-banking

Black market

Demand

<aside> 📖 Demand: amount of good that will be bought a given prices

Effective demand: amount of good would be bought at any price

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Want

Demand

Demand curve

| Upward movement • decrease quantity demanded | Downward movement • increase quantity demanded | | --- | --- |

<aside> 💡 Law of demand states: higher the price, lower the quantity demanded, cereus paribus (other factors constant)

→ price and quantity demanded are inversely related

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Individual demand

Market demand

Movement along a demand curve versus shifts of a demand curve

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Increase in price → Decrease in quantity demanded, other factors unchanged

Decrease in price → Increase in quantity demanded, other factors unchanged

Leftward shift: Changes in other factor → decrease in demand

Rightward shift: Changes in other factors → increase in demand