| Physical location | Without physical location |
|---|---|
| Flower market | E-commerce |
| Fish market | E-banking |
Function:
Supply = sellers
Buyers = demand
Reasons of failure:
Market that trade illegally
Operate outside the formal economy (supported by state power)
Motive:
<aside> 📖 Demand: amount of good that will be bought a given prices
Effective demand: amount of good would be bought at any price
</aside>
Want
Demand
| Upward movement • decrease quantity demanded | Downward movement • increase quantity demanded | | --- | --- |
<aside> 💡 Law of demand states: higher the price, lower the quantity demanded, cereus paribus (other factors constant)
→ price and quantity demanded are inversely related
</aside>
Individual demand
Market demand




Increase in price → Decrease in quantity demanded, other factors unchanged
Decrease in price → Increase in quantity demanded, other factors unchanged
Leftward shift: Changes in other factor → decrease in demand
Rightward shift: Changes in other factors → increase in demand